The Great Lemonade Stand Off

In today’s lesson, we’ll explore consumer behaviour and its impact on purchasing decisions. 

You’ll analyse key factors to gain insights that will help you create targeted survey questions, essential for gathering data to refine your product and business strategies. 

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In today’s lesson, you’ll identify key people in your network who would be great participants for your survey. 

You’ll then craft a well-structured outreach email to invite them to take part. 

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In today’s lesson, you’ll review the feedback from your surveys and analyse the insights gathered. 

You’ll also conduct a taste test of competitor products to better understand their strengths and identify opportunities for improving your own offering. 

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In today’s lesson, you’ll analyse customer perceptions of your competitors and use this insight to conduct a SWOT analysis. 

You’ll explore how to leverage competitor strengths, address their weaknesses, and develop strategies to capitalise on opportunities and tackle threats in the soft drinks market. 

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In today’s lesson, you’ll analyse the existing problems within the soft drinks market from the perspective of different stakeholders in your school community. 

After identifying these issues, you’ll brainstorm potential solutions to address them. 

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In today’s lesson, you’ll select 12 stakeholders from your school community to act as the jury for your product. 

You’ll identify key USPs that would persuade each stakeholder to buy your lemonade, then combine the problems and solutions you’ve identified to create a strong value proposition. 

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In today’s lesson, you’ll learn about the design mix and its three key elements: function, aesthetic, and cost. 

You’ll individually design each element before combining them to create a balanced product that effectively addresses all aspects of the design mix. 

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In today’s lesson, you’ll research a recipe for your lemonade, keeping in mind both the survey feedback and the elements of your design mix. 

Your goal is to choose a recipe that aligns with your product’s strengths and customer preferences. 

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In today’s lesson, we will explore the concept of opportunity cost and how it impacts decision-making. 

You’ll start by understanding what opportunity cost means before applying it to the inventory choices for your lemonade stand. By the end of the lesson, you will create a list of raw materials and equipment you need and justify your purchasing decisions. 

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In today’s lesson, you’ll think about how to keep your items safe and fresh by choosing the best storage options. 

You’ll also explore different customer scenarios and decide how to respond in a way that gives excellent service. 

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In today’s lesson, you’ll assess your competitors’ approach to Corporate Social Responsibility and their community impact. 

You’ll then review the UN Sustainable Development Goals and select three that align with your business objectives. 

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In today’s lesson, you’ll research a charity to which you’ll donate your profits. 

You’ll then create an outreach email to inquire how you can support their goals and make a meaningful impact. 

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In today’s lesson, you’ll brainstorm words related to organic lemonade to create a unique brand name. 

Then, you’ll use a framework to craft a compelling brand story that effectively communicates your brand’s identity and values. 

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In today’s lesson, you’ll learn how to design a brand logo using the elements of colour, typography, and imagery. 

You’ll discover how each of these elements can be combined to create a logo that leaves a lasting impression. 

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In today’s lesson, you’ll review how a competitor adds value to their product and analyse tactics you can use to enhance your own offering. 

This will help you create a more compelling product for your target audience. 

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In today’s lesson, you’ll examine your competitor’s pricing and production costs to guide your own pricing decisions. 

This will help you set a competitive yet profitable price for your product. 

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In today’s lesson, you’ll create a poster and prepare an in-class sales pitch to raise awareness about your lemonade stand business. 

This will help you effectively communicate your product’s value and attract potential customers. 

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In today’s lesson, you’ll develop a social media presence for your lemonade stand and plan a strategy for offering free samples. 

This will help you engage with your target audience and build excitement around your product. 

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In today’s lesson, you will learn how to effectively merchandise your stand to create an engaging customer experience. 

We will begin by reviewing an example stand and assessing its merchandising. Then, you’ll decide how to organise each of your four stations to maximise appeal and functionality. 

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In today’s lesson, you’ll create a display banner for your lemonade stand for finals day. 

You’ll incorporate your branding to design eye-catching signage that attracts customers and represents your business. 

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